Internet Marketing For Educators
Internet Marketing For Educators
Are you a person who is responsible for the marketing of a college or university? If so then this article was written specifically for you. Colleges normally pride themselves on tradition. This is great as it builds up the credibility of the educational institution, but it also has some disadvantages.
The main disadvantage is that colleges do not always move as fast with changes as the rest of society. This is very true in the world of marketing. Many colleges are still marketing to students just as they always have. The pay exorbitant amounts of money for placements in the Yellow Pages, they buy expensive billboards and advertisements in magazines. I’m sure if you are a college marketing professional you have purchased these same items, but are they working?
How do you know whether your marketing efforts are achieving your desired results? Is there any mechanism to check whether that billboard you pay for every month is actually bringing you new prospective students? You could survey the prospective students coming into the college, but how accurate is the data, plus think about all the time and energy required to survey your entire freshman class.
This is where you can learn from what the Internet Marketers are doing.
Internet Marketers may their living online and as a result they are ahead of many of the traditional marketing people in the industry. You probably find yourself competing for search engine positions with these individuals and many times they are beating you in search engine placements. It does not have to be this way. If you change the way and methods you marketing to students then you can make improvements. Not to mention the fact that marketing on the Internet can be tracked. You can design your college marketing campaigns so that you know where you are receiving the best return for your marketing dollars.
Internet Marketers test everything to do with their marketing efforts, but it’s safe to say that not many college marketing professionals are marketing. A college will spend thousands of dollars having a beautiful website built, but they normally stop there. Building a website is only part of the solution. You need to test whether it’s performing as you need. The main purpose of a website is not only to disseminate information to current students it should be a mechanism to attract new students. If you are not tracking whether it’s effective then you are missing out on a lot of potential students. If you can learn the secrets that the Internet Marketers use then you will be more effective in your college marketing efforts and you will also save money as marketing on the Internet is a lot cheaper than mainstream marketing efforts.
E-education Buzz Hits The Stock Market
E-education Buzz Hits The Stock Market
Training institutes that prepare you for engineering and other assorted entrance tests have been around in India and its nook and corner ever since it became fashionable for Indian parents to keep up with the Joneses even on the education front. Amidst this, Career Point witnessed dream listing on the Bombay Stock Exchange. Actually, even better than a dream listing: it rose 104% on the first day of its listing, meaning it more than doubled on the first day. Moreover, the first day saw 15 million shares being exchanged, making it one of the most active stocks on the BSE.
Rajasthan-based Career Point provides tutorial services for various entrance examinations, including the highly competitive engineering and medical exams for admission into Indias premier colleges.
But is this justified? The experts are wary of this development. This means that if you buy the stock at this moment, it is horrendously expensive and you are buying a high risk proposition.
The experts at Mansukh, which provides online share trading services and online equity trading services, warned to be careful about buying the stock. Companies like Career Point and Firstobject Technologies Ltd enjoy a lot of attention due to an e-education buzz,, but there was definitely some profit-taking risk with the stock.
How did this happen in a supposedly rational market? Could this be because of some extra liquidity in the market that day? Or could it be because of a boom in online equity trading services in the recent years? Chances are this is because of the buzz around e-education industry today.
One reason e-education companies are at this stage today is because of the hunger of an Indian student to educate himself/herself better if only for encashing better opportunities in the job market.
For example, world leaders in satellite communication, Hughes Education, have started their India operations in providing education through satellite channels in real time. They have joined hands with big ticket institutes like IIMs, MICA and IITs among others to provide Executive MBAs so that people can work and study MBAs simultaneously.
It is in this environment that Career Point got listed. But it is not even an education institute in the classic sense. It is a tutorial service. Tutorial services business is too localised. For them to go pan-India, it will take some time to establish leadership.
For the present, Career Point has indicated that it intends to utilise the proceeds (Rs. 115 Crore) to meet costs of construction and development of an integrated campus facility and to build classroom infrastructure.
One reason that Career Point is poised for profitability is that it has a franchise-based business model, which will not require significant money to be invested upfront, experts at Mansukh indicated.